OUR HISTORY

DeLorean Motor Company (DMC) started in 1975 by John DeLorean who wanted to make a unique sports car, the DMC-12. This car stood out because of its cool design, metal body, and doors that opened upwards. Even though it became famous from the “Back to the Future” movies, the company had money problems and had to shut down in 1982 after John DeLorean got into legal trouble. But the DeLorean car is still loved today, thanks to a company in Texas that fixes up and sells old DMC-12s, keeping John DeLorean’s dream alive for car fans everywhere.

TIMELINE

PHOTO CREDIT
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REDESIGN PROCESS

Round 1

REDESIGN PROCESS

Round 2

REDESIGN PROCESS

Round 3

NEW IDENTITY

OVERVIEW

New Extensions

Extensions Lists

Products

Services

Events

Environments

Co-Branding

Experiences